Navigating the market headwinds – The State of Grocery Retail 2022

Over the past two years, grocery retailers responded by becoming more efficient, resilient, and innovative. They will be tested in 2022 by a number of new challenges, from increased inflation and the enduring rise of e-commerce to evolving consumer preferences. This report highlights new insights and perspectives that will help grocery retailers navigate these market headwinds.

The State of Grocery report is an annual global publication covering three continents, with dedicated reports for Asia, Europe, and North America. This year’s report, “Navigating the market headwinds – The State of Grocery Retail 2022: Europe,” is a continuation of a partnership between McKinsey & Company and EuroCommerce, designed to provide executives with a comprehensive view of the market and future trends.

In preparing the report, we surveyed more than 12,000 consumers and around 60 grocery executives across Europe. We interviewed six industry thought leaders and pioneers. We combined EuroCommerce’s policy and sector knowledge with McKinsey’s global expertise and analytical rigor.

You can also read our findings for the previous year in the 2021 edition of the report.