Study on Digital Fairness: enforcement of EU law key to protecting consumers shopping online

Today, Ecommerce Europe, EuroCommerce and Independent Retail Europe presented the results of a study about “Digital Fairness in Online Retail”. This study by Prof. Dr. Jürgen Kühling and Mr. Cornelius Sauerborn concludes that the current legal framework is mostly fit to ensure digital fairness and there is no need for a major overhaul of existing rules to address concerns against the backdrop of “dark patterns”. Rather, it proposes a set of recommendations focused on stronger enforcement of the current rules and incremental adjustments.